lunes, 5 de abril de 2010

CULTURAS ACADEMICAS. Oxford and Cambridge Boat Race to Air Live on BBC America

Oxford and Cambridge Boat RaceThe Oxford & Cambridge Boat Race, one of Britain's oldest sporting traditions that attracts a crowd of over 250,000 spectators to the banks of the Thames River, will broadcast live on BBC America in a one-hour special. The idea of the boat race was conceived in 1829 between two friends, one of which attended Oxford University, the other Cambridge University and the challenge continues to the present day, where the loser of the previous year's race challenges the opposition to a re-match. Oxford University holds the current title.

Paul Davies, executive producer, BBC Sport, says: "We first broadcast The Boat Race back in 1938 and are delighted to have one of the nation's oldest and most cherished sporting events back on the BBC. It is always a challenging event and we will be utilising both the latest technology available and our strengths in live sports broadcasting to bring all the action, excitement and atmosphere from the day.

"Technology has moved on since 2004, when we last covered the race, and we're delighted to be able to make the event available across our TV, radio and online platforms as well as via mobile phone – audiences can enjoy this key national occasion from wherever they are."

The Oxford & Cambridge Boat Race airs live Saturday, April 3, 11:00a.m. - 12noon ET/8:00a.m. – 9:00am PT.

The race will also air on BBC World News.

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